New HRmarketer Webinar Unveils Secrets of Trade Show Marketing

CAPITOLA, CA / August 23, 2011 — Event marketing is more than giveaways and glossy brochures. That’s the message of HRmarketer’s upcoming free webinar, Best Practices in Trade Show Marketing, to be presented on Thursday, August 25 at 10 a.m. Pacific Time.

Experts Audrey Johnson, Visibility Manager at WorldatWork, and Fred Kurst, Exhibit Sales Manager at Human Resource Executive® Magazine, will present a detailed look at trade show marketing best practices. The 60-minute webinar will include:

• How to make sure you’re selecting the right show
• Best practices in preshow planning
• Planning your booth for your audience, not you
• Booth staff communication
• Onsite etiquette
• And much more

Audrey Johnson is the Visibility Manager for WorldatWork and is responsible for selling and servicing exhibit booths, sponsorships and advertising for all WorldatWork conferences, primarily the annual Total Rewards Conference. She has 20 years experience in marketing and promoting events.

Fred Kurst is with Human Resource Executive® magazine and currently handles sales for the HR Technology Show and HR in Hospitality Show as well as a major insurance event. He’s worked in the show industry for close to 20 years and has handled all aspects of the business, from handling sales to operational responsibility for a 750 booth show.

“The fall HR B2B trade show season will be kicking off soon and there’s no better time than now for marketing professionals to review their event marketing strategy and tactics with experts such as Audrey and Fred,” said Kevin W. Grossman, chief marketing evangelist for, who will moderate the webinar. will also share event marketing tips drawn from over a decade of experience in HR and benefits trade shows.

To register for “Best Practices in Trade Show Marketing” on Thursday, August 25 at 10 a.m. Pacific Time, visit

About is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. Celebrating its 10th anniversary in 2011, the company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.