New Survey Results Reveal Latest Trends and Preferences Among HR Buyers

CAPITOLA, Calif., July 2, 2014–HRmarketer and fisher VISTA have released their “HR Buying Trends Report,” a 12-page review and analysis of the results of a new survey of HR buyers. The survey and report shed light on the purchasing habits, preferences, budgets and online activities of buyers throughout the HR marketplace.

The report is filled with invaluable marketing insights and easy-to-understand graphics that reveal:

– Where HR buyers begin their purchasing research.
– The degree to which HR buyers value a variety of content types, webinars and conferences for staying informed about HR management.
– Which social media sites HR buyers use most.
– Whether HR buyers’ budgets are going up or down.
– And much more.

“This report is a must-read for anyone who markets to HR,” said Mark Willaman, founder of HRmarketer and fisher VISTA. “First, it helps you better understand your buyers’ purchasing habits and preferences, which are constantly evolving. Second, some of the results are sure to surprise. And third, the analysis we provide will help you optimally allocate your marketing resources and maximize your results.”

The report is available for download here.

Additionally, the fisher VISTA design team took some of the results and made an interactive infographic–“What HR Buyers Say (And What it Means to You)”–that is available at

About HRmarketer
Developed exclusively for the human resource and benefits marketplace, HRmarketer software provides real-time data and rich industry insights that drive marketing and media relations campaigns. HRmarketer gives clients access to: 1) Research Databases covering media outlets, press contacts, professional bloggers, social voices, conferences, speaking opportunities and other sources that are vital to the success of marketing and media initiatives; 2) News Distribution Services to make clients’ news more visible and improve their chances for media placements; and 3) Marketing Insight and Intelligence to fuel clients’ content creation and keep them informed of trending industry news and social conversations. Visit to learn more.

About fisher VISTA
For more than a decade, fisher VISTA has helped companies improve their visibility and brand recognition in the HR marketplace. Our team of skilled marketing and media relations professionals can assist you with the full range of agency services including strategy, marketing, social media marketing, brand messaging and media relations, Web design and more. And, thanks to our proprietary marketing software, we provide you with unparalleled data and real-time insights into the HR marketplace. The result–the support you need to increase leads and sales.

Press Contact:

Katrina Busselle