New Webinar Asks: Are Performance Objectives a Waste of Time?

SEATTLE — October 26, 2010 — Julie White, Ph.D., of Impact Achievement Group will discuss the efficacy of performance objectives in a webinar on November 4, 2010 from 1:00 – 2:00 PM ET.

Registration for the complimentary webinar is available at

“Are Performance Objectives a Waste of Time?” will take a closer look at the value of performance objectives and best practices for creating them. The webinar is sponsored by Cornerstone OnDemand, a global provider of comprehensive learning and talent management software and services.

Dr. White, co-author of the bestselling book “People Leave Managers, Not Organizations,” is a senior managing partner at Impact Achievement Group, a leadership development company that focuses on employee selection, retention, performance management, and customer engagement. She is an internationally recognized expert in management and leadership development, communications, change management, and service quality improvement.

Webinar attendees will be eligible to receive 1.0 general credit through HRCI for learning:

-How to identify and define the key differences between task-based and outcome-based objectives.

-The common traps that managers (and HR) experience in creating and aligning effective performance objectives.

-How traditional metrics can create confusion, lower performance, and cause attrition of high performers.

-Interactive activities and dialog for mastering effective objective creation.

“Research clearly shows that employees want and need clear performance objectives,” said White. “However, too often they are poorly written, unclear, task-based statements that do not produce performance results aligned with organizational goals.”

About Impact Achievement Group
Impact Achievement Group provides assessment, coaching, customer loyalty and leadership development training that focuses on employee selection, retention, employee engagement and customer engagement. By integrating and blending the world’s best assessment and recruiting processes, workshops and eLearning training, coaching and measurement programs, Impact Achievement Group helps organizations improve human performance to achieve bottom line results.

Media Contacts:

Lee Klepinger
e-mail protected from spam bots

Heath Davis Havlick
Fisher Vista/HRmarketer
e-mail protected from spam bots


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.