New Whitepaper from TRACOM Group and Zenger Folkman Shows How Interpersonal Skills Complement The Extraordinary Leader

Centennial, Colo.— Oct. 5, 2011 — Leadership performance experts at The TRACOM Group and Zenger Folkman help to debunk the notion that leaders are born, not made, with the release of its latest whitepaper on the relationship between its SOCIAL STYLE model and research findings in “The Extraordinary Leader” by Jack Zenger and Joe Folkman.

This white paper, “SOCIAL STYLE and The Extraordinary Leader,” is the latest in TRACOM’s SOCIAL STYLE Connections series. These free, downloadable whitepapers discuss popular workplace effectiveness programs and how the behavioral preferences and emotional intelligence (EQ) concepts of SOCIAL STYLE enhance their impact.

The Extraordinary Leader model is a succinct and compelling method for understanding and developing the most critical skills needed for exceptional leadership. Through convincing research, Zenger and Folkman show not only that leadership can be developed, but that essential leadership skills are relatively few in number. The book outlines five primary clusters of competencies that all extraordinary leaders possess: character, personal capability, focus on results, interpersonal skills, and leading organizational change.

Just as Zenger and Folkman have helped decipher the essence of great leadership, SOCIAL STYLE presents a clear and effective method for understanding behavioral style. The SOCIAL STYLE and Versatility model provides practical strategies that leaders can use to develop their own strengths, as well as the strengths of their followers. By using the model as a foundation for developing the key competencies outlined in the Extraordinary Leader model, leaders will be well positioned to propel themselves into a higher category of effectiveness.

Originally developed in the 1960s, SOCIAL STYLE is the world’s best-known interpersonal skills model. TRACOM’s SOCIAL STYLE and Versatility profiles and programs directly develop a person’s emotional intelligence (EQ) capabilities and teach how to put those skills to use in a variety of workplace settings and job functions.

“Both Joe Folkman and I have been delighted to partner with TRACOM on this study,” said Zenger. “The synergy between the SOCIAL STYLE Model and The Extraordinary Leader framework has proven fascinating and we are confident that what we’ve discussed in the study will help leaders to become even more effective and drive better results for their organizations.”

Other titles in the SOCIAL STYLE Connections series include “SOCIAL STYLE and Crucial Conversations”; “SOCIAL STYLE and Situational Leadership II,” based on the leadership effectiveness approach popularized by Ken Blanchard; “SOCIAL STYLE and The Five Dysfunctions of a Team,” which discusses Patrick Lencioni’s classic leadership book; and “SOCIAL STYLE and SPIN Selling.”

“SOCIAL STYLE and The Extraordinary Leader” is available for download at

Other SOCIAL STYLE Connections whitepapers are available at:

About The TRACOM Group
For 50 years, The TRACOM Group has helped individuals and organizations improve workplace performance by building interpersonal skills, improving teamwork and developing leaders. TRACOM offers measurement-based learning models, courses, surveys, assessment tools and consulting services. Much of TRACOM’s work is based on the SOCIAL STYLE Model™, a proven model for effective leadership performance, work and personal relationships.

About Zenger Folkman
As one of the nation’s top leadership development firms as ranked by Leadership Excellence and, Zenger Folkman employs evidence-based methods that improve organizations and the people within them. The company delivers high-impact leadership development and corporate training programs with the goal of helping clients boost employee productivity, strengthen employee commitment, and improve bottom-line profitability. Visit for more information.

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