Paradigm Learning's Business Acumen Program Makes 2011 Sales Training Watch List

ST. PETERSBURG, Fla. — March 15, 2011 — Paradigm Learning, a leading provider of business games, simulations and Discovery Maps®, has been honored with a position on’s 2011 Sales Training Companies “Watch List.”

As part of its commitment to continuously monitor the training marketplace for the best providers and services today, has released its first Sales Training Companies Watch List. Selection to the 2011 Sales Training Companies Watch List was based on the following criteria:

•Innovative Approach
•New or Relaunched Practices
•Solutions Focused on Specific Market Verticals
•Quality of Initial Clients

“Through our selection process for the Top 20 sales training companies, we were introduced to a number of new companies and service offerings,” said Ken Taylor, chief operating officer of Training Industry Inc. “This year’s Watch List is a representation of what’s new and innovative in our marketplace.”

“ publishes our watch lists to provide buyers of sales training programs the opportunity to engage companies new to the segment, but who demonstrate quality through their current client lists,” said Doug Harward, chief executive officer of Training Industry Inc. “We would recommend considering some of these companies for your next sales training initiative.”

Zodiak®: The Game of Business Finance and Strategy for Sales Professionals is a business acumen program that will work in any industry and is used to develop sales representatives, sales managers, and marketing and sales support personnel.

“More than ever, Zodiak for Sales Professionals is being implemented in many Fortune 1000 companies as a way of building the business acumen of their sales personnel to impact revenue, profitability and cash flow,” said Robb Gomez, president of Paradigm Learning. “Our clients have used Zodiak to boost existing sales training curriculums; energize and educate sales personnel at an event; help introduce new products or services; and build collaboration between sales and sales support personnel.”

“We are very pleased to be on [’s] 2011Sales Training [Companies] `Watch List,’ and look forward to continuing to provide excellent discovery learning-based solutions in the field of sales development,” commented Gomez.

About Paradigm Learning

Paradigm Learning is a privately held company based in St.Petersburg, Fla. Since 1994, it has worked with more than half of the companies on the Fortune 500 list, creating award-winning business games, business simulations and Discovery Maps® to address companies’ specific business needs. Its flagship business acumen training program, Zodiak®: The Game of Business Finance and Strategy, has been played by more than a million people worldwide. Other products address such issues as talent leadership, employee alignment, leadership accountability, team building, project management and organizational

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