Performance Expert, Alan Fine to Speak at HR West 2013

Session to focus on preparing high-potential employees to assume leadership roles

(Salt Lake City, UT, April 9, 2013) Alan Fine, performance coach, author and co-developer of the G.R.O.W.(R) Model, is scheduled to speak at HR West 2013. HR West is an annual conference hosted by the Northern California Human Resources Association (NCHRA), the region’s largest association for human resource professionals. Alan will present, “Developing Next Generation Leaders for Future Growth” On Tuesday, April 23, 2013 at 3:15-4:30.

Many organizations have found they don’t have experienced, capable employees prepared to assume leadership roles. At HR West 2013, Alan’s will present, “Developing Next Generation Leaders for Future Growth.” This leadership session will introduce the fundamentals of a high performance environment and will explore how reducing interference and creating focus allow high-potentials to work creatively and cooperatively with human resource and senior executives to meet leadership goals.

“Developing the next generation of leadership is key to an organization’s future performance.” said Alan Fine “Understanding the fundamentals of a high performance environment is the first step to preparing high-potential employees to assume leadership roles.”

Attendees at Alan’s session will receive an excerpt of his New York Times bestselling book, You Already Know How to Be Great. The guide includes a forward by Stephen R. Covey, a respected leadership authority and organizational consultant, and Chapter 1, titled “A Blinding Glimpse of the Obvious.” Attendees will also receive an audio download for access to the complete book.

HR West 2013 is being held April 22-24, 2013 in the Oakland Convention Center in Oakland, California. For more information about HR West 2013, visit

About Alan Fine
Widely recognized as a pioneer of the modern-day coaching movement, Alan Fine’s core belief is that people have the capacity for extraordinary things. The secret to unlocking performance is a counterintuitive focus on doing what they already know. Alan is the co-creator of the world-renowned G.R.O.W. Model, the founder and president of InsideOut Development, and the author of the New York Times Bestseller, “You Already Know How to Be Great.” He has dedicated the past 25 years to helping people from all walks of life elevate their performance and unlock their potential. Through his work, Alan has had the privilege of coaching world-class athletes, musicians, and Fortune 1000 CEOs.

For more information about Alan Fine visit or connect on Twitter, Facebook and [LinkedIn].