PRESS RELEASE: Health & Wellness Video Content as a Tool for Employers Now Available

ATLANTA, GA – Jan. 26, 2012 — In support of employers, their health plans, and their health and wellness initiatives, The Institute for HealthCare Consumerism unveils the Health & Wellness Content Library, a collection of engaging, relatable, high quality, educational video and written content produced by ShareWIK (Share What I Know) Media Group, which specializes in telling factually correct, non-sponsored, personal stories of healthcare consumers and their caregivers. The Institute has gathered this content specifically to provide its members with an effective tool for connecting with target markets and employees.

The Health & Wellness Content Library can be viewed and/or licensed at:
“Our Health & Wellness Content Library truly embodies what The Institute for HealthCare Consumerism is all about,” said Founder of The Institute, Doug Field. “Through this content, we give organizations and companies a tool to help their members and employees LEARN about health and wellness, CONNECT through stories similar to their own, and SHARE their own experiences, thereby empowering members/employees to educate themselves and make sound decisions.”
Recent trends show tremendous growth in both online and “water cooler” searches for health and wellness insights, as consumers seek information, inspiration, and products/services recommendations to support their efforts to take control of their healthcare. Using the brief, highly engaging videos and articles in The Institute’s Health & Wellness Content Library, nationwide employers, institutes, and organizations can connect with their audiences by providing exactly what they are looking for: Trusted information from medical and health care experts to supplement the real-life experiences of peers.
“ShareWIK strives to share intimate, unbiased stories about how real people have addressed a large variety of medical conditions and preventive health/wellness decisions.  We have created content and a social networking community to let people connect with and learn from others.  We are proud to partner with The Institute of HealthCare Consumerism to provide a platform that can help health-conscious organizations engage and empower their employees to make better health decisions,” said ShareWIK CEO, Diane Keough. “The Health & Wellness Content Library is designed to help employees/members get to the heart of what they want to know, confidentially and on-demand, continue the dialogue, and share their own stories.”   
Through an easy and affordable licensing agreement, the content within The Institute’s Health & Wellness Content Library can be adapted easily to support a company’s/organization’s marketing initiatives and campaigns; it is straightforward to bring licensed content into online platforms, e-newsletters, print communications, and other channels they use to reach employees/members. 
For more information about licensing or accessing
The Institute for HealthCare Consumerism’s Health & Wellness Content Library, contact:
Doug Field, Founder & CEO
The Institute of HealthCare Consumerism / FieldMedia, LLC
About The Institute for HealthCare Consumerism
The Institute for HealthCare Consumerism is the only multi-platform, collaborative environment focused exclusively on innovative health and benefit management. It’s a place for employers (including human resources and benefits managers, wellness executives, C-suite executives, financial management decision makers, executives), TPAs, solution providers, brokers, advisors, consultants, and administrators of regional health plan providers to LEARN, CONNECT and SHARE through The Institute’s publication, CDHC Solutions Magazine, its live conference series FORUM East and FORUM West, and its online networking community at As a catalyst for the growth of the health care consumerism movement, The Institute deepens the conversation and collaboration between its invested stakeholders.
For more information and to become a free member of The Institute for HealthCare Consumerism please visit
For more information about The Institute for HealthCare Consumerism’s Health & Wellness Content Library:
Lana Perry, The Institute for HealthCare Consumerism (, 770.298.1959