Profiles International Builds Reputation and Generates Sales Leads Through

Capitola, Calif. / August 30, 2011 — Most companies’ marketing and PR goals include increasing visibility and brand recognition and generating sales leads. But if you’re a global workplace assessment firm, where do you begin? For Dario Priolo, Chief Marketing Officer for Profiles International, he started with

“I originally became an HRmarketer client in 2004 when I was the Division Director of Sales and Marketing for Hay Group. When I took over marketing at Profiles International nearly three years ago, I knew it was the tool I had to have,” explains Priolo.

With a global reach and many target buyers, Profiles International is constantly striving to position themselves as an authority in the human capital management industry. They do this through producing research reports like “America’s Most Productive Companies” and other quality content, which they then promote through news wire distribution as well as targeted media relations.

“With HRmarketer’s news distribution system, we are able to promote our case studies, research reports and recent news to mass audiences. HRmarketer has proven extremely useful in targeting select journalists from specific regions to send a customized press release promoting our study,” says Priolo. “With such a thorough database of media outlets, journalists and editorial calendars, we can always find what we are looking for.”

And what has been the return on investment? Dario explains, “It is at least 10 times the annual subscription cost,” Dario explains. “The ROI comes in the form of cost savings and workforce productivity benefits. I can easily justify the cost based on what I save in press releases alone. It is also an incredible productivity enhancement, enabling me to do more with a smaller staff.”

The full Profiles International case study is available for download at:

Profiles International offers assessment solutions that enable organizations to select the right people for the right job and develop them to their full potential. They work with clients across the employee life cycle to enhance the productivity and performance of individuals, teams, and organizations.

About is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2001, over 1,000 companies have used to market to human resources departments and other key B2B decision makers such as IT, Finance, Operations and Purchasing. A hybrid of technology, industry expertise and service, features marketing and PR information databases, news distribution, campaign management and measurement & analytics services.

Media Contact:
Elrond Lawrence

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.