SmartPost Expands Healthcare Vertical By Adding New Sourcing Channels

Largest e-media reach in the industry supports hundreds of healthcare sourcing destinations

NEW YORK CITY, NY— JUNE 23, 2011 — SmartPost, the innovative online job posting and sourcing product from Bernard Hodes Group, further extends its premiere position in jobs distribution and optimization by continuing to focus its e-media library expansion on markets where talent needs remain strong.

The demand for healthcare recruiting has stayed relatively consistent during this economic downturn while other industries have fallen flat. However, many healthcare organizations still struggle to find the “right” talent and experience to fill key openings. With so many individuals still unemployed, healthcare employers are looking for ways to maximize any job advertising they do in the most succinct way so not to inundate their recruiters with unqualified applicants—and who have the desired healthcare skillsets they need for mission critical job vacancies.

In support of growing client talent needs, SmartPost has focused its e-media reach and expansion in core industry verticals, healthcare being a top priority. Over the last several months, SmartPost has added numerous healthcare-related sourcing channels to better serve its growing client base in this marketplace. New sites center on a multitude of healthcare practices including nursing, allied services, biomedical and physician recruitment to those more targeted to regional specificity. Some recent additions include, SmartBrief-AdvaMed, Denver Nursing Star, NurseTogether and Hospital Dream Jobs.

“Our healthcare clients still have aggressive hiring needs, but they too have been impacted by tightening recruitment budgets, requiring job posting activity to be clearly measured for ROI,” said Carmen Doherty, VP, senior director of SmartPost. “With our SmartPost metrics and benchmarks they are able to track which sites are producing the best candidates and conversions as well as any duplicate cross-over viewership to better streamline their sourcing strategies and spend.”

One site in particular, Hospital Dream Jobs, an online career resource for healthcare professionals, was recently listed on Health Nation’s list of “Top 40 Forums and Message Boards for Nurse Practitioners.” This type of recognition illustrates how healthcare professionals tap into industry-related resources to not only find jobs, but to also stay connected within their professional communities—many of which are sourcing channels that recruiters may not ever be aware of if not for the media recommendations engine and e-media depth inside SmartPost. Job seekers have also recently selected Hospital Dream Jobs as a 2011 WEDDLE’s User’s Choice Award Winner, an award given to the top employment websites.

As part of the SmartPost service offerings, healthcare clients can also tap into SmartPost’s expertise to receive:

• Best-practice sourcing recommendations
• Strategies on how to leverage Web 2.0 tools and social networking
• Expert media advice and contract negotiation skills
• Industry knowledge and thought leadership

“We are excited about partnering with SmartPost, a proven leader in online recruitment advertising,” said Allison Rapaport, CEO, Hospital Dream Jobs. “SmartPost’s commitment to providing their clients with an array of metrics and cutting-edge technology helps take the guesswork out of the decision-making process of where and when to post a job. Hospital Dream Jobs offers SmartPost clients a unique healthcare venue which taps both active and passive job seekers through a large social media and partner network. Our goal is to provide a large pool of qualified healthcare applicants so employers can make the best choice possible when hiring.”

SmartPost, from Bernard Hodes Group, optimizes any organization’s recruitment marketing investment with a software solution that uniquely combines innovative job posting and sourcing technology with customer service and strategic consulting. The thousands of options inside SmartPost’s job distribution channels offer the greatest reach in the industry, including posting opportunities only available to SmartPost clients through strong media partnerships. SmartPost can recommend the most effective job boards, communities and affinity sites, which along with its one-stop billing system and industry-leading descriptive, accurate metrics enrich recruitment management and enhance decision-making. SmartPost delivers improved recruiting results and bottom-line ROI. SmartPost is available from and through leading ATS/TMS systems.

Bernard Hodes Group ( offers innovative solutions and strategies to help companies find, keep and engage the best possible talent. Partnering with clients, Hodes offers a full array of integrated solutions, including: recruitment communications and support, strategic planning, hiring process assessments, and staffing technology ( Headquartered in New York, with over 80 offices and affiliates around the globe, Bernard Hodes Group is a part of Omnicom Group Inc. ( – a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Hospital Dream Jobs provides online recruitment, advertising and career resources for hospitals and other healthcare employers. The site offers job seekers 50,000+ healthcare jobs in more than 400 different specialty fields, cutting-edge technology and original in-depth healthcare resources to help healthcare professionals advance in their careers. Using social media marketing, the company taps savvy job seekers through a vibrant Twitter community, Facebook groups and blogging. Hospital Dream Jobs is headquartered in Seattle, Washington, ranks in the top 10 on major search engines and was recently named a recipient of the prestigious 2011 Weddle’s User’s Choice Award.