SmartPost Launches New SmartPost Spotlight Series

Newsletter-style reports provide thought leadership on emerging sourcing trends and strategies

NEW YORK CITY, NY— APRIL 18, 2011 — SmartPost, the innovative online job posting and sourcing product from Bernard Hodes Group, is pleased to announce the launch of its SmartPost Spotlight series. Each Spotlight will cover a variety of today’s hottest sourcing trends and topics, with the first issue outlining the unique differences when sourcing on niche job boards.

SmartPost Spotlights provide relevant and timely information around sourcing strategies to help SmartPost customers recruit critical talent needed to contribute to their success. Written purposely in newsletter fashion, each Spotlight will allow readers to quickly learn about best practices and will focus on one particular content theme.

“Our customers are eager to learn and try new sourcing methods, but they also want a perspective on how they are taking shape in the overall talent acquisition marketplace,” said Carmen Doherty, vice president, senior director of SmartPost. “With the SmartPost Spotlight, we can articulate how these ideas are being put into operation and the results they are producing, or offer insight on where we feel they can be improved.”

SmartPost Spotlights will provide practical guidance on recruiting initiatives ranging from employee engagement, sourcing metrics, industry trends, and Web 2.0 and social networking tools, to those focused on using niche sourcing techniques and how to better optimize your jobs across all your sourcing channels—not just job boards.

“The SmartPost Spotlight’s simplified format and singular focus allow readers to get a quick piece of information and a few baseline ideas on how to get started,” said Shawna Berthold, vice president, director of marketing. “With thousands of sourcing activities funneled through SmartPost every day, we can take that depth and breadth of industry knowledge and turn it into actionable strategies that bring success to our customers.”

The SmartPost Spotlight series will be a value-add resource and made available for complimentary download on the website. The first issue, A Focus on Niche Job Boards, is currently available for download.

SmartPost, from Bernard Hodes Group, optimizes any organization’s recruitment marketing investment with a software solution that uniquely combines innovative job posting and sourcing technology with customer service and strategic consulting. The thousands of options inside SmartPost’s job distribution channels offer the greatest reach in the industry, including posting opportunities only available to SmartPost clients through strong media partnerships. SmartPost can recommend the most effective job boards, communities and affinity sites, which along with its one-stop billing system and industry-leading descriptive, accurate metrics enrich recruitment management and enhance decision-making. SmartPost delivers improved recruiting results and bottom-line ROI. SmartPost is available from and through leading ATS/TMS systems.

Bernard Hodes Group ( offers innovative solutions and strategies to help companies find, keep and engage the best possible talent. Partnering with clients, Hodes offers a full array of integrated solutions, including: recruitment communications and support, strategic planning, hiring process assessments, and staffing technology ( Headquartered in New York, with over 80 offices and affiliates around the globe, Bernard Hodes Group is a part of Omnicom Group Inc. ( – a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.