Social Media and Recruitment: Maximizing its Value

COLUMBIA, MD–November 13, 2013, Berkshire Associates, a human resources consulting and technology firm that assists companies in building their ideal, balanced workforce, releases its latest white paper, “Social Media and Recruitment: Maximizing its Value,” which outlines the ways recruiters should utilize social media to acquire new talent.

Much like it has in our personal lives, social media has found its way into almost every aspect of how organizations do business. Companies are embracing social media to communicate their brands, sell products and services, and of course recruit their workforces.

In this informative white paper, ways to connect with applicants using social media are outlined. Some of these ways include:
– Conducting research to identify sites ideal candidates frequent
– Sharing industry related content through social media platforms
– Using social media to attract potential candidates, not weed them out

To access this free white paper, please click here.

For media inquiries, please contact Lauren Collinson at or 800.882.8904, ext. 1307.

About Berkshire Associates:
Berkshire Associates is a human resources consulting and technology firm, specializing in helping companies build the ideal, balanced workforce. As an industry leader, Berkshire provides the latest tools and services for affirmative action, applicant management, compensation management, workforce planning, diversity, and professional training. For 30 years, Berkshire has serviced the nation’s most recognizable companies; and as a result has mastered providing clients with cost-effective solutions to everyday human resources challenges.