Good Technology (Good), a leading mobile management and security provider headquartered in Sunnyvale, California, recently had an urgent need to fill 40 positions in less than a month. Their need for experienced candidates in mobile technology is a challenge in that the field is still fairly new. They were looking to hire in the San Francisco Bay Area, which also proposes conflict due to employers like Facebook and Google aiming to recruit the same talent.
Good hired global recruitment marketing agency CKR Interactive to develop a strategic media plan to attract top talent from this talent pool. The challenges Good faced in attracting this group included the career site’s content not specifically targeting or communicating to this niche audience.
With these issues in mind, CKR proposed to develop a microsite specifically developed to attract top talent to fill the hard-to-fill mobile development positions, and a comprehensive media plan to drive extremely targeted traffic to the microsite. The site and advertising utilized unique, eye-catching, hand-drawn creative and easy-to-use navigation. Site visitors were able to learn more about Good’s mobile development opportunities, career paths and employment benefits with ease.
“It was an absolute pleasure working with Good on this campaign, and we are very pleased with the results” shared Account Manager Christina Hild. “Good offers an amazing culture and opportunities to its employees, and we’re glad to be their partner in helping them attract the top talent best suited to them. I for one am very excited about our future projects together!”
Through the implementation of the budget-conscious media plan and microsite, CKR was able to attract over 2,000 page views and 1,400 highly-targeted, qualified potential candidates. Future plans now include CKR working with Good to redesign their career site. Further details will be shared upon launch.
To check out CKR Interactive’s other recruitment marketing case studies, please visit: http://www.ckrinteractive.com/case_studies. Questions regarding the contents of this release should be directed to:
Marketing Director, CKR Interactive
About CKR Interactive
Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, New York, Illinois and Ohio, and partner agencies in the United Kingdom, Australia, Germany, Denmark, Sweden, Russia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm, energy/oil and high tech to government, finance/insurance and hospitality/food service.