New 'How-To' Video Series From HRmarketer Highlights Marketing Tactics to Reach HR Buyers

By HR Vendor News | February 19, 2014

CAPITOLA, Calif. – February 19, 2014 – HRmarketer – the software solution for companies marketing to the human resources and employee benefits marketplace – recently launched a video series, “How to Market to HR – Better,” that demonstrates effective marketing tactics and how to perform them. Each video is approximately 2-5 minutes in length and…

New White Paper Details the Marketing Power of Personalized PR

By HR Vendor News | November 20, 2012

CAPITOLA, Calif. / November 20, 2012 — If your press release email distribution list includes more than one person, it’s too big. That’s the concept behind personalized PR, the subject of HR’s latest white paper, “How to Use Personalized PR to Create Big Buzz.” Personalized PR is hyper-targeted communication with journalists, analysts and social…

HRmarketer Addresses Growing Global HR Marketing Needs with Opening of European Office

By HR Vendor News | July 24, 2012

CAPITOLA, Calif., / July 24, 2012 — Responding to needs across the global human resources marketplace, marketing software and services firm has announced the opening of its new office in the United Kingdom. Rita Jackson, vice president and team leader of sales at HRmarketer, will spearhead the initiative. This entrée into the overseas market…

SocialEars® Creators Interviewed on TotalPicture Radio Podcast

By HR Vendor News | February 24, 2012

CAPITOLA, Calif. / February 23, 2011 — TotalPicture Radio, a popular online broadcaster of career and leadership development podcasts, has released a new podcast interview with Mark Willaman, founder and CEO of SocialEars® and, and Peter Odryna, lead developer of SocialEars®. The online strategy podcast explains the role of social media and listening analytics…

EmployeeScreenIQ Webinar Examines HR Response to Background Check Challenges, Reveals 2012 Trends Survey Results

By HR Vendor News | February 1, 2012

CLEVELAND / February 1, 2012 – When a job candidate’s background check doesn’t check out, an employer’s next move can spell the difference between a legal hiring decision and costly litigation. HR professionals are invited to attend a free webcast from EmployeeScreenIQ, the leading global provider of background screening services, and discover the steps their…

HRmarketer Teams With TotalPicture Radio to Expand News Syndication Network

By HR Vendor News | January 11, 2012

CAPITOLA, Calif. / January 11, 2012 – HRmarketer ( has added another partner to its growing network of news syndication in the HR and B2B marketplace: TotalPicture Radio, a popular online broadcaster of career and leadership development podcasts. Under the new partnership, all press announcements sent though HRmarketer’s platform will appear on the TotalPicture Radio…

TalentManagementTech and to Launch #HRTechChat on December 2

By HR Vendor News | November 29, 2011

Edison, NJ (Nov. 29, 2011) – HRO Today’s sister publication, TalentManagementTech (TMT), in collaboration with B2B marketing software and services firm, announced today that they will jointly launch #HRTechChat, a bimonthly Twitter chat focused on human resource technology and its impact on business today. The first #HRTechChat will take place on Friday, December 2,… Debuts New B2B Marketing Platform, with Social Media Features and Databases that Expand Beyond HR to Cover Finance, IT and Health Care

By HR Vendor News | November 14, 2011

CAPITOLA, Calif. / November 14, 2011 — has unveiled an expanded new marketing software platform that delivers expanded information databases, a sleek new look and revolutionary social media tools to identify and follow online HR, IT and other key B2B influencers who are shaping the industry. The HRmarketer redesign is bold in both visual… to Preview New SocialEars® Service at HR Technology Expo

By HR Vendor News | October 3, 2011

CAPITOLA, Calif. / October 3, 2011 —, a leading marketing software and services firm in the human resources and B2B marketplaces, will launch a beta version of its new SocialEars® service in October to a limited testing audience. The platform will be publicly revealed for the first time today at this year’s 14th Annual…

Profiles International Builds Reputation and Generates Sales Leads Through

By HR Vendor News | August 30, 2011

Capitola, Calif. / August 30, 2011 — Most companies’ marketing and PR goals include increasing visibility and brand recognition and generating sales leads. But if you’re a global workplace assessment firm, where do you begin? For Dario Priolo, Chief Marketing Officer for Profiles International, he started with “I originally became an HRmarketer client in…