New HRmarketer Webinar Unveils Secrets of Trade Show Marketing

By HR Vendor News | August 23, 2011

CAPITOLA, CA / August 23, 2011 — Event marketing is more than giveaways and glossy brochures. That’s the message of HRmarketer’s upcoming free webinar, Best Practices in Trade Show Marketing, to be presented on Thursday, August 25 at 10 a.m. Pacific Time. Experts Audrey Johnson, Visibility Manager at WorldatWork, and Fred Kurst, Exhibit Sales Manager… Helps myStaffingPro® to Build Brand Awareness in Crowded Recruitment Technology Industry

By HR Vendor News | July 26, 2011

Capitola, Calif. / July 26, 2011 — The applicant tracking marketplace is saturated — just ask myStaffingPro®, one of more than 100 vendors competing for HR professionals’ attention. A new case study examines how myStaffingPro is strengthening its brand and building awareness through a variety of marketing and public relations strategies—including search-optimized press releases, media…

Berkshire Associates, Inc. Generates Visibility and Sales Leads Through

By HR Vendor News | June 21, 2011

Capitola, Calif. / June 21, 2011 — A new case study examines how Berkshire Associates is generating sales leads and strengthening its brand as an industry leader through a variety of marketing and public relations strategies—including media outreach, content development and speaking/exhibiting at more than 20 trade shows each year. Managing these diverse activities could… Expands To Help Clients Market to Departments Beyond HR

By HR Vendor News | June 15, 2011

CAPITOLA, Calif. / June 15, 2011 —, the nation’s most popular marketing and media relations service specializing in Human Resources, today announced that it is expanding its marketing platform and information databases to help clients reach decision makers and purchasing influencers in functions beyond Human Resources. These functions include IT, Finance, Operations and Purchasing… Adds New Collaboration Features to Enhance Clients Marketing and PR Initiatives

By HR Vendor News | May 19, 2011

CAPITOLA, Calif. / May 19, 2011 — has added powerful new collaboration features to its highly popular online marketing platform—features that enable clients’ marketing and PR teams to share, transfer and manage information more effectively and with greater control regardless of their location. These new features include: • Improved List Sharing—Users now have the…

HRmarketer Issues New eBook: A B2B Marketing Allocation Guide

By mwillaman | March 1, 2011

CAPITOLA, Calif., / March 1, 2011 — Good news for business-to-business companies that struggle to allocate their marketing budgets effectively: HRmarketer, the most widely used online marketing and public relations software in the human resource industry, has issued a new eBook, The Right Mix: A B2B Marketing Allocation Guide for 2011. The complimentary eBook can…

HRmarketer Announces Record Revenue in 2010 and Celebrates Ten years of Business

By mwillaman | February 9, 2011

CAPITOLA, Calif. / February 9, 2011 — Fisher Vista, LLC announced today that HRmarketer achieved record revenue growth in 2010, primarily due to the continued strong performance of its core software product,, and the growing demand for marketing and media relations services provided by its HRmarketer Services Group. Used by more human resources suppliers… Upgrades Its My Company News Media Monitoring Service

By mwillaman | November 10, 2010

CAPITOLA, Calif. / November 10, 2010 —, the most widely used online marketing and public relations software in the human resource industry, has introduced key enhancements to its My Company News monitoring feature. My Company News consolidates and summarizes content from thousands of online news sources, plus blogs and key Twitter contacts — allowing…

Largest HR Vendor Survey Will Collect Data on Marketing Trends in Human Resource Industry

By HR Vendor News | September 14, 2010

CAPITOLA, Calif. / SEPTEMBER 14, 2010 — will survey thousands of human resource vendors on where they spent their 2010 marketing and PR dollars and how they plan to allocate their budget in 2011. The annual survey is the largest of its kind in the human resource marketplace and has been conducted longer than…

New Case Study: EmployeeScreenIQ's Brand Soars With

By HR Vendor News | July 22, 2010

CAPITOLA, Calif. / July 22, 2010 — A combination of high-tech marketing and old-fashioned media relations is paying off handsomely for background screening firm EmployeeScreenIQ. Since the company joined forces with, its brand has risen to new levels of visibility thanks to content campaigns—surveys, reports and articles—that focus on timely employer issues such as…