Toronto, Ont- Nov 25, 2010: I Love Rewards, the leader in employee rewards and recognition, announces the launch of Toronto Star’s recognition program today, Above the Fold.

“Toronto Star partnered with I Love Rewards in order to boost engagement by celebrating our employees and building a culture of recognition,” says Iain McMeekin, HR Director, The Toronto Star. “The team worked with us to design an exciting new employee recognition program that meets the needs of our employees, offers choice and assists in enhancing our culture with a focus on employees at the forefront. The automation and use of social networking aligns with our new strategic approach.”

I Love Rewards’ all-inclusive features include peer recognition, social recognition™, customer feedback, on-demand reporting and analytics, dashboards, newsfeed, leader board and much more. Its services also include customized site development, on-going recognition training, program launch training, unlimited features included in monthly releases, marketing communication materials and much more.

“The Toronto Star built a strategic employee recognition initiative on our platform, recognizing excellence and innovation within their organization,” said Razor Suleman, CEO and Founder, I Love Rewards. “We are looking forward to building a successful partnership and thrilled to help the Toronto Star achieve improved business results through employee engagement.”

Above the Fold is a new initiative to build Toronto Star’s corporate culture by recognizing innovation, celebrating success, rewarding hard work and creativity, recognizing individual achievements and acknowledging those who work collaboratively across organizational boundaries. Points are awarded for living the company values and achieving program objectives and can be redeemed for brand name products, electronics, gift cards, life experience, travel and much more.

About I Love Rewards:

I Love Rewards is the leader in employee rewards and recognition solutions. Top employers in North America choose I Love Rewards for its proven best practices in launching and sustaining successful web-based programs. Our focus is to recruit, retain and inspire employees and align them to company goals. We believe that engaged, motivated employees drive the results most important to business success. I Love Rewards’ clients include Marriott Hotels, KPMG, 3M, Ceridian, Eli Lilly and many more.

Press Contact: Sarah-Beth Anders, 416-531-1531

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.