TRACOM Group Offers Social Media Resources and iPhone Application to Help Individuals Improve Interpersonal Skills

YouTube, Facebook, Twitter & LinkedIn offer research and tips to help professionals improve interpersonal skills in the workplace

Highlands Ranch, Colo. — March 3, 2010 —Through new social media resources and an iPhone app, The TRACOM Group offers research, white papers, insights and specific tips to help professionals more effectively and productively work with others. TRACOM’s social media channels include Facebook, LinkedIn, YouTube and Twitter and can be accessed at

Interpersonal skills are a critical element in individual and organizational performance. Research has shown that interpersonal skills are an important element of overall professional success comparable to intelligence and previous work experience.

In addition to providing valuable information, TRACOM’s social media channels give professionals venues for sharing best practices to improve interpersonal skills and emotional intelligence in the workplace. Emotional intelligence is the ability to perceive, control and evaluate emotions to improve work and personal life. Research indicates a strong relationship between business performance and emotional intelligence.

Additionally, several short videos explain the history and benefits of SOCIAL STYLE, the leading model of interpersonal effectiveness. TRACOM’s SOCIAL STYLE Model enables companies to increase management effectiveness and improve productivity.

“TRACOM’s social media outlets give professionals easily digestible pieces of information,” said David Collins, TRACOM vice president and general manager for training products. “We’re digging into our years of research and sharing specific pieces of data to provide insight and guidance for improving interpersonal skills and emotional intelligence.”

TRACOM’s partner, DeLaPorte & Associates, has also just released an iPhone app for the millions of people who have learned how SOCIAL STYLE awareness can improve performance and interpersonal skills. The application is also beneficial for those who are not yet familiar with SOCIAL STYLE concepts but want to interact better with others. Available at for $4.99, the Social Styles app enables users to quickly identify the SOCIAL STYLE of others and provides tips on effectively interacting with them. Applications for Blackberry, Android and Windows phones are forthcoming.

About TRACOM Group
For nearly 50 years, The TRACOM Group has helped individuals and organizations improve workplace performance by building interpersonal skills, improving teamwork and developing leaders. TRACOM offers measurement-based learning models, courses, surveys, assessment tools and consulting services. Much of TRACOM’s work is based on the SOCIAL STYLE Model™, a proven model for effective leadership performance, work and personal relationships. TRACOM is a division of Reed Business Information.

Media Contact:
Adriana Saldana
Fisher Vista, LLC /
e-mail protected from spam bots


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.