Two Ontario Health Providers Keep Employees Engaged During Merger

GUELPH, Ontario — Sept. 15, 2010 — Merging two distinct health provider organizations with unique cultures can be an overwhelming task. North Bay General Hospital (NBGH) and North East Mental Health Centre (NEMHC) of Ontario faced the daunting task of keeping their employees engaged during their merger.

Dealing with the merging of the two organizations, employees faced a lack of clarity, job uncertainly and a feeling of inadequate communication. It was clear to both organizations that help would be needed during the transition to formally create a new, united culture and to build the conversation skills of managers to solidify employee engagement through the changeover and beyond.

NBGH and NEMHC chose Juice Inc. to open communication and aid in their transition. To learn how, access the case study from Juice at Juice specializes in helping organizations improve effective communication, collaboration and performance.

“The type of engagement and messaging being promoted showed us that Juice was the right choice,” said Mark Hurst, chief executive officer of NBGH. “Some companies make you wade through the complexities before you can understand what they’re about and what they do. Juice’s information was intuitive—simple but not simplistic.”

Juice began their engagement by analyzing where both organizations stood in terms of engagement, commitment and other factors that are key to organizational health. Juice also facilitated focus groups to gain insight into how employees were feeling about their jobs, their leaders and their future.

With the information in hand, Juice created strategies centered on communication that leaders could use to guide their employees into a new, unified group.

To equip leaders to effectively implement the strategies, Juice led a training program that began with an exploration of what creates engagement and how to foster it in employees. Participants then explored effective communication strategies. Leaders and managers were trained with the conversation skills of pulling out how the employee sees the situation, the impact of the situation, their feelings, their needs and the specific request they are making. Leaders from both entities participated in intensive practice sessions together to hone their new skills.

Since the engagement began, the two organizations have benefited from improved communication, collaboration and respect. To learn the specifics of NBGH and NEMHC’s engagement with Juice, visit

About Juice
Juice Inc. delivers training and development services to increase employee engagement and productivity. Juice works with companies that want to build a productive culture and understand that interactions between people are major drivers of organizational success. Juice’s conversation-enhancing methodology delivers a process for improving the human experience in the workplace, while driving employee performance and business results. For additional information, visit


Lara Hall
Juice Inc.

Adriana Saldana

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.