Work4 Announces Partnership with the National Association for Health Care Recruitment

Finding quality health care professionals is a top priority for recruiters, but in today’s difficult recruiting market, forging meaningful connections with tomorrow’s health care practitioners through traditional means can be difficult or costly.

Today, Work4 announces a partnership with [NAHCR], the National Association for Health Care Recruitment, in order to provide solutions for innovative recruitment of health care professionals through Facebook and other social media. With 3.1 million health care professionals using Facebook for both personal and professional networking and 11.8 million Facebook users who “like” or list employment at a health care organization,* this partnership will open the door for healthcare organizations to source and recruit top talent on the world’s largest social network.

“This partnership presents health care recruiters with the chance to reach a segment of the professional population they may not have been able to access before,” said NAHCR President Terry Bennett, RN, BSN, CHCR. “Social media is rapidly expanding as a not only viable, but also a necessary means for connecting with potential candidates, and we look forward to giving our members the opportunity to leverage Facebook to source and hire their next health care employees.”

“Across every vertical, today’s candidates have Facebook profiles, and they’re connecting with companies even on this platform that was once associated primarily with personal networking,” said Work4’s VP of Partnerships, Brian Louie.

Despite the overall trends in US unemployment, health care remains an industry with rapid growth and a continual need for qualified candidates. In order to meet the demand and enable employers to connect with top talent on the network where they spend the most time, this partnership will allow NAHCR members to access Work4’s all-in-one Social, Mobile, and Recruiting Ads solutions for Facebook.

“This partnership between Work4 and NAHCR is directly in line with Work4’s vision of connecting organizations and candidates wherever they are,” said Louie. “We’re proud to offer a solution for health care recruiting that will potentially affect the lives–and the health–of millions of people around the world.”

* Estimated Reach of health care professionals given by Acxiom in the Partner Category Section of the Facebook Ad Platform.


Work4 powers social recruiting by making everyone a recruiter and everyone a candidate. 
We help thousands of companies, including many of the Fortune 500, find, engage, and hire top talent with our all-in-one recruiting solution for Facebook. Work4 allows employers to reach candidates through a Facebook Career Site and on mobile devices, take advantage social networks to drive employee referrals, and target Facebook’s 1 billion users with intelligent recruiting ads. Work4 brings cost-effective, efficient sourcing and hiring to the world’s top companies by leveraging the reach and scope of the world’s largest and most powerful social network. 
Established in 2010 and backed by top tier investors such as Matrix Partners and Yuri Milner, Work4 has offices in San Francisco and Paris. For more information, please visit our website (, Facebook Page (, or Twitter account (@work4labs).


Founded in 1978, the National Association for Health Care Recruitment is a non-profit, national professional association offering leadership and support to facility-based health care recruiters and human resource professionals. Guided by bylaws and a strict code of conduct, NAHCR works to advance the integrity of the healthcare recruiting industry, while promoting the interests of its members across the country. Through access to advocacy, education, networking opportunities and professional development, NAHCR provides members with a “one-stop shopping” experience in today’s hectic health care world. For more information, please visit [] or call 913.895.4627.