Work4 Launches Social Recruiting Score, a Free Tool to Help Companies Assess and Improve Their Social Recruiting

In response to the growth in the number of companies that are using social networks to recruit new talent, today Work4, the #1 Facebook Recruiting Solution, launches the Social Recruiting Score.

The Social Recruiting Score is an internet-based tool that analyzes a company’s social and mobile recruitment efforts in real-time. It is based on a scale from 0-100, and determined by three sub-scores related to a company’s detected social reach, mobile presence, and candidate referral opportunities. The Social Recruiting Score pulls data from around the web in under 20 seconds, and then offers personalized insights for optimizing a company’s recruiting presence across its social media accounts.

“After working with thousands of companies, from small businesses to the enterprise and across multiple verticals, we realized the need for talent acquisition professionals to be able to quickly and easily identify and address underdeveloped areas in their own social and mobile recruiting strategies,” said Work4 VP of Marketing Kirsten Smith “The Social Recruiting Score will give companies the chance to pinpoint areas of success and opportunity as they learn how to navigate the rapid shifts in how candidates prefer to communicate and engage with companies that recruit on social media and mobile platforms.”

The insight provided by the Social Recruiting Score, along with its suggestions for improvement, can have transformative and far-reaching effects on a company’s ability to hire talent with social media.

Anyone can input a company’s website into the Social Recruiting Score and designate which social accounts to analyze; the Social Recruiting Score will then measure that company’s ability to reach and influence talent on Facebook, LinkedIn, and Twitter, as well as its potential for generating referrals through employee networks and converting candidates who visit the company’s website from a mobile device.

The Social Recruiting Score is accompanied by action items and strategies that a company can begin employing right away in order to increase the influence of their social presence on the spread of their recruitment message.

“We’re at a point in the recruitment industry where companies can’t afford not to recruit on Facebook and other social media,” said Smith. “The Social Recruiting Score can be the turning point for a company moving from a mediocre social presence to an optimized social and mobile hiring strategy, and we’re going to help them get there by providing strategies based on the latest, most imperative best practices and data.”

To assess your social recruiting effectiveness, check your Social Recruiting Score now.


Work4 powers social recruiting by making everyone a recruiter and everyone a candidate.

We help thousands of companies, including many of the Fortune 500, find, engage, and hire top talent with our all-in-one recruiting solution for Facebook. Work4 allows employers to reach candidates through a Facebook Career Site and on mobile devices, take advantage of social networks to drive employee referrals, and target Facebook’s 1 billion users with intelligent recruiting ads and innovative search tools. Work4 brings cost-effective, efficient sourcing and hiring to the world’s top companies by leveraging the reach and scope of the world’s largest and most powerful social network.

Established in 2010 and backed by top tier investors such as Matrix Partners and Yuri Milner, Work4 has offices in San Francisco and Paris.