Work4's Latest Feature Encourages 230+ Million Users to Fill Education, Professional Info into Their Facebook Profiles

For businesses, becoming more efficient at discovering and connecting with the right Facebook users is imperative to Facebook success, especially with Facebook recruiting. More than ever, with the release of Facebook’s Graph Search, alongside continual improvements to Facebook’s advertising platform, companies require users to complete Facebook profiles in order to identify the right users at whom to direct their advertisement and recruitment messages.

To help solve the issue of incomplete profiles, Work4, the #1 Facebook Recruiting Solution, today announces Profile Prompt, an innovative new feature of its award-winning Social Recruiting Solution, to help employers encourage jobseekers to complete their profiles on Facebook.

“This feature comes at the perfect time in the evolution of social recruiting,” says Work4 Head of Product Matt Brown. “We saw a need for more candidate information in the early days of optimizing our job matching engines, and now we’re able to help businesses not only recruit better, but also target the right users for marketing and employer branding purposes.”

A complete Facebook profile serves many purposes for the talent acquisition industry. Employers are better able to target their recruiting ads and to achieve more accurate Graph Search results. Candidates are able to put their best foot forward by completing relevant information that will allow them to be more easily found by potential employers. Facebook has been experimenting with its own prompt, showing users their profile completion status when they log in and prompting them to fill in the blanks. Work4 adds to this initiative in the context of a user’s job search, giving users an additional incentive to supply profile information:

The over 230 million fans already accessing job content through Work4’s thousands of existing Facebook Career Sites will be asked for their work and/or education history in order to help the Work4 job-matching engines provide them with suggestions for their best-fitting jobs. Once complete, not only will candidates receive better suggestions for potential careers, but they will also give employers the ability to tailor job ads (along with ads for products and services) and better utilize Graph Search to connect with their fan base and future candidates.

“We’re thrilled to be able to share this innovative new feature at such an important turning point in the Facebook-for-recruiting story,” said Brown. “Every day we see proof that recruiting on Facebook isn’t just an inevitable fact, but that it is also shaping the ways companies interact with Facebook users. Moreover, Facebook recruitment is changing the way users view and interact with the platform, as they start to see it as a network for conducting their professional life, too.”

To further enable recruitment on Facebook, Work4 has put together a guide to help jobseekers make the most of their Facebook profiles in the job search. For a copy of the guide, please click here.


Work4 powers social recruiting by making everyone a recruiter and everyone a candidate. 

We help thousands of companies, including many of the Fortune 500, find, engage, and hire top talent with our all-in-one recruiting solution for Facebook. Work4 allows employers to reach candidates through a Facebook Career Site and on mobile devices, take advantage social networks to drive employee referrals, and target Facebook’s 1 billion users with intelligent recruiting ads. Work4 brings cost-effective, efficient sourcing and hiring to the world’s top companies by leveraging the reach and scope of the world’s largest and most powerful social network. 

Established in 2010 and backed by top tier investors such as Matrix Partners and Yuri Milner, Work4 has offices in San Francisco and Paris. For more information, please visit our website ( []), Facebook Page ( []), or Twitter account (@work4labs).