San Francisco, CA—January 31, 2011

Company News

• WorkSimple, the company that defined results-driven performance management and is now architecting innovations in Business Goal Software, announced the immediate availability of its January ’11 release. The release makes introduces the concept of year-round Business Goals and offers new tools to make it possible.

• January ’11 delivers an improved user interface to drive engagement on goals. Users can get up and running in minutes with easy implementation. It’s also easy for employees to come on board the Business Goal Software process.

Product Details
WorkSimple’s January ’11 interface is as familiar as Facebook, LinkedIn and Our new Business Goal Software platform is a must for every manager—not just for HR. The software makes it easy for even new hires to come on board and hit the ground running. WorkSimple is the medicine your managers need in a fast-paced economy.

• Easy implementation: No training is required.
• Scheduled Goal Progress Updates: Empower teams to be self-monitoring and self-organizing by automatically scheduled goal progress updates. Broadcasting regular updates on goals to the rest of the team helps employees work together with less management intervention.
• Cross-Organization Integration: Link WorkSimple to any team and any manager for greater visibility across the organization.
• Improve Performance: Business Goal Software enables engagement and recognition around goals to improve performance across every team or department in the organization.
• Coaching Platform: Software empowers management coaching and feedback based on goal-oriented results. This helps managers keep teams focused and raises employee morale as the organization sees goals met.

WorkSimple Commentary

“Every great manager strives for better goal management and better team communication, but traditional tools make it a near-impossible task,” says Morgan Norman, CEO and co-founder of WorkSimple. “Do your employees know that your goals are? Chances are, they don’t. In fact, most employees can’t name the top goals of the organization. That’s because the goals don’t mean anything to them personally. There’s no connection, no engagement between their goals and their coworker’s goals. As a result, there’s no widespread collaboration, despite enterprise collaboration tools used, like’s Chatter or Yammer. It all comes down to goals—and most companies fail the test. WorkSimple’s Business Goal Software solves the problem.”

“Performance is not just an HR item, or a review, it happens every day. With WorkSimple’s Business Goal Software, companies of any size can publish goals and goal progress in near real-time. You don’t need to wait for a town hall to get an update,” says Ben Moore, CTO and co-founder of WorkSimple. “Why would you develop a project plan in PowerPoint, e-mail or Word only to lose track of the vision? Business Goals Software is not about a performance review or visiting goals once a year. It’s about team development—and that happens every day.”

The bottom line: To drive better business results, you must drive employee engagement and morale. Business Goal Software is revolutionizing management, coaching, and feedback. It’s just one way WorkSimple reaches its goal of helping any manager be a great manager.

Product Pricing & Availability
• WorkSimple’s Business Goal Software currently priced at $60 per user, per year and is available directly through WorkSimple or through certified partners.

Additional Resources
• Website:
• Product tour:
• Full Feature list:

About Business Goal Software
Business Goal Software is the new way to improve employee and company performance. The concept is to engage employees and put the focus on goals and targets. Business Goal Software combines the power of goal management, goal planning, goal reviews, social collaboration, and recognition, offering automated performance platform. Business Goal Software is emerging as the most important innovation in to employee, team, and business performance in a decade.

About WorkSimple
WorkSimple’s Business Goal Software combines goal management, goal planning, social collaboration, and performance activity into a results-driven review. WorkSimple’s on-demand platform changes the way employees, managers, and businesses manage and view performance by offering a simple breakthrough user experience. Our affordable approach provides real-time insight into employee, department, and company productivity within weeks of deployment. WorkSimple’s customers are up and running the same day and often recognize 200% ROI within the first 30 days. For more information, visit

Media Contacts
Morgan Norman

Jennifer LeClaire
Revelation Media for WorkSimple

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.