WorldatWork Publishes Practitioner's Guide to Executive Rewards Communications

Jan. 7, 2010 — Washington, D.C. — As public and media scrutiny of CEO pay continues unabated, organizations may be focusing on external communications to manage public perception when they should be equally focused, if not more so, on internal communications. WorldatWork, a global human resources association, has released a new tool to ensure successful internal communications dealing with executive pay. “The Practitioner’s Guide to Executive Rewards Communications” is an interactive tool designed to assist executive rewards practitioners, or anyone who has to discuss pay with executives, in preparing for and conducting such complex discussions. The tool helps users organize their talking points based on various pay elements, including: base pay, annual incentives, long-term inc! entives,
nonqualified plans, perquisites and proxy data.

The tool also guides users on the different aspects of rewards that must be considered when preparing to communicate with executives regarding their pay:
• What to Communicate
• Historical Aspects
• Technical Aspects
• Soft and/or Motivational Aspects
• Timing Considerations
• Other Considerations

“When there is a lack of understanding, perplexing behaviors occur, such as when executives exercise stock options in a way that indicates they don’t understand the reward,” said Don Lindner, CCP, senior practice leader at WorldatWork. “The new executive compensation commu¬nications tool helps to ensure that leaders understand how the various elements of their pay programs work together, thereby preventing unintended consequences leading to dissatisfaction, underutilization or loss of key talent.”

“The Practitioner’s Guide to Executive Rewards Communications” was created by an all-volunteer board of advisors for WorldatWork:

Ann Hatcher, CCP
VP Executive & Workforce Development
HCA Inc.

Randy Keuch
Vice President Total Rewards
H. J. Heinz Co.

Brit Wittman, CCP
Director Executive Compensation

Brynn Evanson, CCP
Director, Compensation

Kevin F. Hallock Ph.D.
Professor Labor Economics & HR Studies
Cornell University

Haroon Saeed
Vice President Corporate Compensation
Prudential Financial Inc.

Terry Pasteris, CCP
TLMP Consulting Group

David Hofrichter
Lead Consultant
Hewitt Associates

Laura A. Flavin, CCP
Vice President, Global Compensation
Colgate Palmolive Co.

Joan F. Bakarich, CBP, CCP, GRP
Director Global Compensation
General Motors Corp.

Mike Halloran
Worldwide Partner
Mercer HR Consulting

Steve Hinden
Vice President Executive Compensation
American Express

About WorldatWork®
The Total Rewards Association

WorldatWork is a global human resources association focused on compensation, benefits, work-life and integrated total rewards to attract, motivate and retain a talented workforce. Founded in 1955, WorldatWork provides a network of more than 30,000 members and professionals in 75 countries with training, certification, research, conferences and community. It has offices in Scottsdale, Arizona, and Washington, D.C.

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