Zywave Expands P-C Industry Content Library for Maximum Client Retention

Milwaukee, WI — August 2, 2010

-Zywave today premiered new and updated industry-focused, property-casualty content for its market-leading Broker Briefcase® template library. With access to more than 3,200 templates, including 1,000 just added or updated, independent insurance agents can now deliver clients a total risk management solution in one of 17 industry segments.
-Access to industry content allows a broker to provide targeted client solutions for wherever their property-casualty book of business takes them, and levels the playing field when competing for larger accounts. Industries include the agriculture, construction, education, health care, manufacturing, transportation and warehousing sectors — plus many more.
-Niche-specific content allows a broker to enhance its value by helping clients minimize industry-related exposures, keep up with state and federal regulatory compliance, establish safety programs, provide workers’ compensation tools and resources, and ultimately hold down indemnity costs.
-The new materials build on the library’s resource-rich broker and client solutions, such as employee handbooks, safety newsletters, workplace safety policies and OSHA compliance training programs. Enhanced content includes state-specific workplace safety guides and industry-specific employer risk management articles, supervisor safety talks and employee communication flyers.
-Ready-to-print marketing materials help a broker to quickly impact its efforts to increase qualified leads in targeted market segments.
-Prospecting or servicing clients with industry solutions are frustration-free with Broker Briefcase communication campaign functionality that allows users to segment client contact lists by industry to drip relevant, consistent and timely content via e-mail or MyWave® client portal.
-Access to a vast library of industry-focused content written and designed by professionals allows the independent insurance agent the ability to build its brand expertise without adding extra staff or bogging down resources.

Supporting Quotes

“As a result of the extended soft property-casualty market, retention is mission-critical to the bottom line for many insurance brokers. The aggressive content addition to Broker Briefcase was done to help firms protect their book of business by arming them with a total risk management solution by industry for maximum retention efforts,” said Jim Emling, president and chief operating officer.

“Whether the insured is a contractor or health care facility, our property-casualty industry content allows a broker to deliver agency-branded materials that are relevant to a prospect’s or client’s business. That means compliance and safety solutions get delivered, questions get answered and problems get solved — all leading to iron-clad retention,” said Lynn Heidmann, Broker Briefcase product manager, property-casualty content.

About Zywave

Zywave is a leading provider of software-as-a-service (“SaaS”) enterprise automation solutions for the employee benefits and P&C insurance distribution industry. The company’s solutions include technology-enabled content and communication, agency automation, and business intelligence and analytics, designed to help insurance brokers of all sizes gain profitable market share. With nearly 1,500 customers, including a majority of the Top 100 agencies, Zywave’s applications help brokers more easily and successfully sell and service new and existing customers while improving their own agency’s internal productivity. For more information visit www.zywave.com.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.